Privacy Policy

Last Updated: October 26, 2023

Welcome to Longacres Shop. Rooted in traditional British values of trust and quality, we are committed to protecting the privacy and security of our global community of gardeners. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website plantssupply-shop.com, make a purchase, or interact with our services.

Whether you are a Houseplant Collector in New York, a Practical Gardener in the Cotswolds, or an Outdoor Living Enthusiast in Sydney, we value your trust. This policy is designed to be clear and transparent, reflecting our dedication to serving you with integrity, just as we curate our A-Z Perennials, Bonsai, and Kent & Stowe tools.

1. Information We Collect

To provide you with a seamless gardening journey, we collect information that you provide directly and through automated technologies:

• Personal Identifiers: Name, email address, billing and shipping address, phone number.
• Payment Information: When you make a purchase, our secure payment processors (e.g., Visa, MasterCard, JCB, PayPal) handle your card or account details. We do not store full payment card numbers on our servers.
• Transaction Data: Details about your purchases (e.g., A-Z Shrubs, Barbecues, Flower Seeds), order value, and shipping method.
• Account Data: If you create an account, we store your login details and preferences to speed up future checkouts.
• Technical & Usage Data: IP address, browser type, device information, pages visited (e.g., menu pages like “Climbers” or “Garden Features”), and how you interact with our site.
• Communication Data: Records of your enquiries sent to [email protected].

2. How We Use Your Information

Your data helps us cultivate a better experience for you:

• To process and fulfil your orders for plants, tools, and outdoor essentials, and arrange global shipping.
• To communicate with you about your order, provide customer support, and respond to your enquiries.
• To improve our website, product range, and services based on how our community browses and shops.
• To send you relevant gardening tips, offers, and updates (only with your explicit consent).
• To prevent fraud and ensure the security of our payment systems, in line with our commitment to being a trusted partner.

3. Sharing and Disclosure of Information

We treat your personal data with the same care we give our rare Alocasias. We do not sell your data. We may share it only in these circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (PayPal, card networks), order fulfilment, shipping carriers, and IT support. They are contractually bound to protect your data.
• Legal Obligations: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or transfer of our assets.

Given our global customer base, some data may be transferred outside the UK/EEA to countries with adequate data protection laws, using appropriate safeguards.

4. Data Storage and Security

We are rooted in Cambridge but serve gardeners worldwide. Your data is stored securely on protected servers. We implement robust technical and organisational measures—including encryption, access controls, and secure protocols—to protect your information from unauthorised access, alteration, or loss. Our payment processes use advanced, encrypted systems, ensuring your financial details are handled with the highest security standards.

5. Your Rights and Choices

As a valued member of our gardening community, you have rights regarding your personal data:

• Access & Correction: You can request access to or correction of your personal data.
• Deletion: You may request deletion of your data, subject to legal obligations.
• Marketing Preferences: You can opt out of marketing communications at any time by clicking “unsubscribe” in our emails.
• Account Settings: If you have an account, you can update your details and preferences.
• Complaints: You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.

To exercise these rights, please contact us using the details below.

6. Cookies and Tracking Technologies

Like a well-tended garden, our website uses cookies and similar technologies to function optimally and understand how gardeners like you explore our offerings—from A-Z Houseplants to Firebowls & Chimeneas.

• Essential Cookies: Necessary for core functions like secure login and checkout.
• Analytical/Performance Cookies: Help us analyse site traffic and improve performance.
• Functionality Cookies: Remember your preferences (e.g., region, currency).

You can manage your cookie preferences via your browser settings. Disabling some cookies may affect your site experience.

7. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted here with a revised “Last Updated” date. We encourage you to review it occasionally.

This policy is designed to comply with applicable UK and international privacy regulations, including the UK GDPR.